Local Product Design with a Global Reach
Bauhn's Auricle headphone range was developed by ONEPOINTSIX for Aldi Australia in 2015. There are 5 models in the range; Stereo, Premium DJ, Noise Cancelling, Wireless and Bluetooth. The Auricle range was launched as an Aldi special buy item Australia wide, and proved so popular with customers that Aldi has brought the range back as a special buy 9 more times since. With the incredible success of this product in Australia, Aldi has now rolled the line out worldwide.
The Brief
ONEPOINTSIX was approached to complete the concept design phase for Bauhn's new range of headphones. The brief was for a versatile design that could be adapted across the product range. They needed to be compact for travel use, and have a clean, minimal aesthetic, that paid homage to classic headphone designs.
Early concept renders
Early concept renders
After settling on a concept direction, ONEPOINTSIX worked closely with both client and manufacturer to refine the design through an iterative process that satisfied customer & manufacturer requirements including target production budget. ONEPOINTSIX's expertise in design for manufacture for plastics, metals and fabrics, and our experience working with electronic and electrical engineers enabled us to offer full stack design services throughout the process. The original designs were then adapted across the range to produce the 5 models.
Services Provided
• Functional Concept Design
• Aesthetic Concept Design
• 3D CAD Design and Drafting using Solidworks
• Product Visualisation and CGI
ONEPOINTSIX provides turnkey solutions for product development. Specialising in “out of the box” conceptual design solutions, product engineering and testing, 3D computer aided design using SOLIDWORKS, plastic injection moulding, international or local manufacturing and everything in between. We design, engineer, source and produce everything needed to turn your project into a reality.