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The 'golden ratio' of 1 to 1.6, found everywhere in both nature and design.


Have you heard of the Golden Ratio? The Fibonacci sequence? Or Leonardo Da Vinci’s? This ratio of 1 to 1.6 can be found throughout the natural world from the spiral in a seashell and the seeds in a sunflower to the proportions of Da Vinci’s 'Vitruvian Man'.

This ratio is emulated in any product design process when considering proportion and creates a finished product that is naturally harmonious with the world around it.

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